Founded in 1950 as Revue Productions, Universal Television is the production arm of the NBC television network. The first incarnation of Universal Television was reincorporated from Revue Productions in 1966, 4 years after MCA bought Universal Pictures and its then-current parent Decca Records. Among their many contributions to television programming included production of the first motion picture made exclusively for television, the first series with revolving stars, the first rotating series with an umbrella title and the first two-part television movie. Uni TV (also commonly known as MCA/Universal) also co-produced many shows with Jack Webb's Mark VII Limited such as Adam-12 and a revival of the 1951 series Dragnet. During the 1970s and 1980s, Uni TV produced shows such as The Rockford Files, Murder, She Wrote, and Adam-12, which received critical acclaim and several TV movie spin-offs after their cancellations.
In 1990, MCA/Uni TV began the Law & Order franchise. In 1996, MCA was reincorporated as Universal Studios. The same time around, Universal was acquired by Joseph A. Seagram and Sons and later acquired the USA Networks and Multimedia Entertainment. In 1997, After the breakup of the United International Pictures TV arm. the company formed Universal Worldwide Television. In 1998, Universal sold off its USA Networks and Universal Television to Barry Diller and renamed it Studios USA.
In 1999, Seagram bought PolyGram, which included PolyGram Television and the post-1996 film library (plus some of the pre-1996 films). The deal closed in 2000 and quickly adapted PolyGram to the Universal name. Vivendi Universal acquired Studios USA and made Diller as CEO of VU Entertainment fully reforming Universal Television.
On August 2, 2004, GE formed NBC Universal Television.